VISION MONDAY’S “Most influential women in optical” - BRANDING

THE BRIEF

Vision Monday Magazine, (also known as “VM”) is a print and digital publication, and the ophthalmic industry's leading source of news and news analysis.

Every year, VM hosts the “Most Influential Women in Optical,” (“MIWO”) an in-person, gala luncheon, (held alongside the Vision Expo West in Las Vegas), that celebrates women in the optical industry.

In 2022, Vision Monday needed an identity system developed for the event, complete with a logo, sponsorship proposal, email campaign artwork, merchandise/”swag,” and countless other marketing materials. It was also an especially important year since the MIWO was celebrating its 20th anniversary.

THE SOLUTION

The client wanted something bold and energetic, that captured the female sprit without being childish or silly. Also, because this event aimed to represent all women in the optical space, it was crucial that the design be diverse and welcoming to women of all races and backgrounds.

The color pink is commonly associated with women, and I almost avoided it altogether for that reason, but I ended up loving the concept of pushing pink as far as I could in an “in your face”, “we are women and we are here!” kind of way.

I chose the hot pink and bright orange palette because I loved the way the colors vibrated against one another, and in using a starburst for the background, I was also able to bring an explosive, “fireworks” kind of vibrancy to the artwork that made it pop. That, combined with the “Lust” typeface, resulted in a brand that was both elegant and feminine, but also loud and impossible to ignore, (much like the women in optical themselves).

*Vision Monday in print reaches more than 20,000 influential retail buyers, and the Most Influential Women in Optical luncheon garners several hundred attendees every year.