Goodwin Games arcade Overview
Goodwin Games is a fictional arcade modeled after Dave and Buster’s. I was inspired by the word “Goodwin” and developed a logo based on that. From there I was inspired to design a full brand identity including, a printed pamphlet, a website, and an app.
GOODWIN GAMES LOGO
A logo designed for Goodwin Games. The typeface is meant to evoke a sense of nostalgia for classic video games. The raised “O” is a nod to the action of collecting a coin in the original Mario Bros.
GOODWIN GAMES PLAY GUIDE
A pamphlet showcasing information about new games, the menu, how to get started as a first-time patron, and a detachable, rechargeable “cash card.”
